![]() This study explores how profile makers on OkCupid reveal the desired-others in their imagined audiences through direct address via the profile affordance: “You should message me if…” This direct audience address is achieved by you-statements, which are phrases about or directed towards the desired-other using second person reference. ![]() These users know that the actual audience reading their profile is large, containing both the desired-others (auditor-addressees) and undesired-others (auditor-overhearers). ![]() Dating sites are goal-oriented spaces where users make profiles to form relationships.
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